The proliferation of Cloud Enabling Technology continues to create differentiation and spawn innovation. It allows companies to provide a significant amount of product development to enhance the customer experience. Cloud Enabling Technology reduces time to product launch, creates cost efficiencies, promotes global access and inspires overall business transformation.

Whether it is a cloud enabling software, infrastructure or services; whether it is a private, public or hybrid cloud; the net result provides companies with enhanced Technology platforms that are highly flexible in terms of scale, customization and delivery.


Examples of strong providers of both products and services that are driving Cloud Enablement (See Magic Quadrant 1):

  • Open Stack
  • Google
  • Amazon AWS
  • Microsoft Azure
  • IBM
  • Rackspace
  • VMWare

Service Offerings:

SaaS, IaaS, PaaS, secure email gateways, virtualization, storage and managed hosting are a few examples of the areas in which the Cloud is changing the way we do business. See Magic Quadrant 2, for examples of other Cloud based offerings that are expanding exponentially.

What are we really looking for?

Who are the players? Who is in the Magic Quadrant? What companies have the most creative and collaborative cultures? What does Glassdoor indicate about the working environment? Who can thrive, who can’t take the heat? How do you lead? What ultimately makes you tick?

These are the questions that allow us to identify what increases the chances of a candidate being successful.

What does success look like?

How are we defining success? What are our 12 month, 36 month, 60 month business objectives? How does this role fit in? Who has succeeded in the past? Why? Who has failed? Why? Is there a trend?

These are the questions we need to ask before we start a search to better enable us to “fly with our eyes open.”

It is never easy to find the right fit. However, if you know the business, understand the culture, talk with the key decisions makers and learn how they define success, we can increase our chances of getting the Talent Equation right.

Competitive Market Place

Palo Alto, Cambridge, Austin, Philly, DC, Chicago, New York are all hot beds where tech hubs are emerging or have a strong track record. The Bay Area and Cambridge, Massachusetts are clearly the leading regional areas where tech companies and tech talent reside. How do emerging regional markets compete? Lifestyle, cost of living, overall infrastructure like transportation, entertainment and social values can play a significant part in candidate decision making.

The Talent is everywhere. We can find it but we need to know what we are looking for and how we sell the differentiation of each company. We are Evangelists for our clients.

Make sure your recruiter:

  1. Knows your business
  2. Understands your competitive advantages for Talent
  3. Identifies with your regional market place(s)
  4. Most importantly, has been in your Industry for a significant portion of time; then they know where the Talent Pool is located and the Talent Pool will recognize who they are

This is your SCA (Strategic Competitive Advantage) to acquire your most important assets: PEOPLE!

You must proactively drive into the Talent Market to find Cloud Enabling Innovators. They won’t simply show up at your door.

IaaS Provider, Magic Quadrant 1, 5/15

Magic Quadrant 1











Managed Hosting Cloud Providers, Magic Quadrant 2, 5/15

Magic Quadrant 2